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Eventually, though, the series revealed itself to be a slightly cannier version of the Saw films, playing out fish in-a-barrel antics while touting continuity with an anemic, brittle backbone running through each outing. That dynamic had interesting explorations in the first film-until the whining of Micah and Katie became unbearable-and even more so in the third picture, where the ethnic diversity expanded ever so slightly to adopt the larger spiritual implications of the attacks. The typical horror audience, one far broader in racial demographic than the casts of these movies would suggest, had a new set of marks to observe clueless, spiritually devoid, yuppie WASPS were menaced by dark forces they neither understood nor could control, reduced to cowering victims in the sanctity of their well established, cushy homes. As the series continued, the appeal was revealed to be something else altogether. When the first Paranormal Activity landed, it was assumed that the found footage technique of a gimmicky faux reality was what brought audiences in.

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This is the fifth installment of a series that ran out of steam one whole film ago, it’s released three days into the new year at the very peak of the January movie dump, the primary advertising technique is that it’s the “Latino” take on the franchise, and against all odds…it’s good. The Motley Fool has a disclosure policy.There may indeed be something strange and out-of the-ordinary going on with Paranormal Activity: The Marked Ones, but that oddness isn’t confined to onscreen events. The Motley Fool has a disclosure policy.Ĭopyright © 1995 - 2014 The Motley Fool, LLC. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

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Try any of our Foolish newsletter services free for 30 days. The Motley Fool has no position in any of the stocks mentioned. The article Paranormal Activity: The Marked Ones, Devil's Due, and Ride Along Look to Rule the Box Office in January? originally appeared on .īrandy Betz has no position in any stocks mentioned. Click here to get your copy today - it's absolutely free. In our brand-new special report, ' Your Essential Guide to Start Investing Today,' The Motley Fool's personal-finance experts show you what you need to get started, and even gives you access to some stocks to buy first. Those who wait on the sidelines are missing out on huge gains and putting their financial futures in jeopardy.

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Want to figure out how to profit on business analysis like this? The key is to learn how to turn business insights into portfolio gold by taking your first steps as an investor. What movies do you plan to see in January? Sound off in comments. All three distribution companies should have reason to celebrate as this month's winners all have low budgets and the potential for much higher grosses. Kevin Hart could also continue his Think Like a Man hot streak with Universal's push and Ice Cube's production power. January should prove profitable for the horror films as genre fans move out of the sentimental mood of the holiday season. The reteaming of so many players from a previously successful film, combined with Ice Cube's star power and financial investment, should lead to a solid result. The producers behind Ride Along include Rainforest Films' Will Packer (who also produced Think Like a Man) and Ice Cube's own production company, Cube Vision. Tim Story was hired as director.Story and Hart worked together on last year's Think Like a Man, which had a production budget of $12 million and has grossed $96 million worldwide. Ride Along was stuck in development limbo until Universal stepped in last year and fast-tracked the project. Hart plays a security guard who volunteers to shadow Ice Cube's cop character in order to win Cube's approval to marry his sister. 17 - the same weekend that Devil's Due opens. Ice Cube and Kevin Hart star in the action comedy Ride Along, which releases on Jan.

Will Kevin Hart continue his hot streak with Ride Along?

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